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32Red Eyes Recently Regulated Online Gambling Markets


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Gibraltar-based and licensed online gambling firm 32Red Plc, and owner
and operator of leading UK-focused 32Red Online Casino, has its sights set on
establishing itself in recently regulated online gambling markets in Europe,
such as Italy.

The company recently revealed that it is aiming to become a licensed online
gambling operator in the newly regulated Italian internet gaming market, because
it ‘makes more sense to lobby governments from the inside, instead of from the
outside’.

According to 32Red Plc Chief Executive Officer Ed Ware, the online gaming
operator is looking to take advantage of newly licensed European online gambling
markets, with a view of exceeding its online gambling market projections for
2011.

‘We’re only interested in going after regulated markets,’ explained Ware to
Reuters recently, ‘Which is why we’re looking at Italy closely now because we
think that could be an opportunity.’

Spain is another country the CEO is interested in, although he is wary of the
country’s current volatile economic circumstances.

European Online Gambling Markets Generated €80 Billion in
2010

The benefit of online gambling firms marketing to online gamblers in Europe is
plain to see, considering the total European online gaming market generated
revenues in excess of 80 billion euros in 2010.

‘The business is definitely on
a roll. We are investing more money in marketing at the topline and we are being
far more aggressive with our promotions, which means we are bringing in many new
players,’ said the CEO.

32Red’s topline marketing activities include the launch of widespread TV
advertising campaigns as well as a lucrative sponsorship deal with Football
League Championship team, Swansea City.

In terms of 32Red’s financials, Ware said he is expecting 32Red to post
record results for 2011, which can be attributed to an increase in the firm’s
marketing activities, which have been designed to encourage new players to sign
up at 32Red Online Casino.

In addition, Ware has not ruled out making acquisitions in the future,
provided the right opportunities came along. ‘Ideally we would look for
companies that would be on par with ourselves or slightly smaller.’

Many financial analysts in the UK are expecting 32Red Plc to post a record
full-year pretax profit of 2.1 million pounds based on total revenues of 22.1
million pounds.

32Red Online Casino offers the following facilities: Online Casino, Games, 
Arcade, Mobile Casino, Poker, Rummy, Online Bingo, Sports Betting and
Financials.

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