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888 Joint Venture to Benefit Italian Gaming Market

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888 Holdings, one of the world’s largest online gambling firms, has formed a joint venture with international television giant Endemol with the objective of merging their respective strengths to the benefit of the Italian gaming market.

According to reports, the two entertainment stalwarts worked hard to conclude an agreement designed to bring a host of gaming and entertainment platforms to the Italian public including global TV shows like Big Brother and Deal or No Deal.

The joint venture is expected to come into effect as soon as Italian authorities have green lighted long-awaited gaming regulations for the country’s casino gambling industry, which is expected to be finalised towards the latter end of 2010.

Said 888 CEO, Gigi Levy, ‘Strategic partnerships are the cornerstone of successful business enterprise. We are a major global force in the gaming realm and a partnership with Italian television colossus Endemol is a big win for everyone.

‘We look forward to a successful relationship by marrying our gaming experience with Endemol’s brands to benefit the Italian gaming market.’ Paolo Bassetti, President and CEO of Endemol Italy, expressed similar opinions on the agreement.

Founded in 1997, 888 Holdings is one of the world’s oldest and most successful online gambling groups, which attracts gambling fans from all over the world. It provides cutting edge gambling software to its online casino and poker brands.

Endemol, meanwhile, is a global leader in entertainment programming as well as the biggest independent television and digital production company in the world. It comprises over 80 companies in 26 countries with more than 6,500 employees.

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