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Australian Crown Casino To Enter UK Gambling Market


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Ask anyone in Australia what the country’s biggest land casino is and chances
are they’ll answer Crown Casino, which is not only the largest land casino in
Australia, but the biggest in the Southern Hemisphere. Now Crown Casino is
poised to branch out even further afield as it prepares to increase its position
in the lucrative UK land and online casino markets.

On August 12 this year, the trademark of Crown Casino was published in the UK
Trade Marks Journal, which means from that date existing UK trademark holders
have 60 days in which to log any objections regarding the use of the Crown
Casino brand in the UK
. Thereafter – assuming no objections are raised –
Crown Casino will be free to operate in the UK.

According to reports, Crown Casino applied to the UK Intellectual Property
Office with a view of being allowed to operate its brand in three different
areas in the UK – casino and gambling services (offline and online);
entertainment and gambling event sponsorships (poker tournaments and
competitions), and hotels – which clearly indicates where the company is
heading.

Crown Casino No Stranger To UK Gambling World

However, Crown Casino is no stranger to the UK gambling world. For instance, in
May this year Crown Limited – the parent company of Crown Casino – acquired
renowned private London gambling club, Aspinalls. The Australian gambling giant
also has a 50 percent shareholding in another leading UK land casino group,
Aspers, which currently operates three casinos in the UK, with a fourth set to
open at Westfield Stratford shopping centre in Stratford, East London before the
end of the year.

But Crown Limited’s international interests extend further
afield than the UK, because it also has several land casino interests in the US.
The Aussie gaming firm has a 24.5 percent shareholding in the Cannery Casino
Resorts group, as well as smaller holdings in respected US casino groups such as
Gateway Casinos, Caesars, Fontainebleau Resorts and Stations Casinos.

And looking to Asia, Crown Limited’s NASDAQ-listed subsidiary Melco Crown
Entertainment has built casinos on Macau’s up-and-coming Cotai strip with the
Hong Kong-based Galaxy Entertainment Group. Back home in Australia, the company
– whose chairman is James Packer, son of Australian media magnate Kerry Packer –
owns 50 percent online betting site, Betfair Australasia JV.

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