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Bally Technologies Partners with High 5 Games


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Bally Technologies, the Las Vegas based gaming system and technology solution
operator and distributor, announced that it had entered into a multiyear deal
with High 5 Games (H5G) to publish a number of new games under the Bally brand.

The "substantial number" of games, according to a joint press release put out
by the two groups, will be published across multiple platforms, including land,
mobile and online business to business casino gaming markets.

The Vice President of Product Management and Licensing at Bally Technologies,
Jean Venneman, said that the group was excited about partnering with a game
creator which has such a world class track record of developing high performing
and engaging game content.

Venneman said that Bally Technologies looked forward to leveraging High 5
Game’s newest game content in order to assist casino operators across the world
"drive revenues and delight players."

Best of Breed H5G Titles

"The partnership with H5G reflects our commitment to delivering best of
breed, cross platform game content to our customers," noted the President and
Chief Operating Officer of Bally Technologies, Ramesh Srinivasan about Bally
Technologies partnering with High 5
. "This promise is reflected in the more
than 25 game studios we have established across the globe, augmented by
relationships with proven game developers like H5G that enable us to develop a
diverse array of creative, interactive and exciting game content."

The Chief Executive Officer of H5G, Anthony Singer, added hat his group was
delighted to partner with a long time leader in the casino gaming industry such
as Bally Technologies.

He said that with Bally’s sophisticated new ALPHA 2 game platform, as well as
the group’s new interactive division which is committed to mobile, online and
social B2B game content, H5G believes that the "sky is the limit for this next
generation of H5G games."

Bally Technologies Receives Nevada License

In June this year, Bally Technologies became one of the first gambling
operators to receive a coveted operating license from the Nevada authorities.

Bally Technologies, together with International Game Technology and Shuffle
Master were granted a license which is set to provide reputable casino operators
and technology providers to enter the state’s new online gambling industry and
provide services on an intrastate level.

Nevada’s Gaming Control Board believes that the first casino operators could
be providing their services by the end of this year already, meaning that online
poker and gambling could become a reality in Nevada in the coming months.

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