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Bet365 Goes With Geo Networks for Optical Fibre Network

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This week popular UK online gambling operator Bet365 announced that it
has awarded a lucrative 10-year contract to large London-based  fibre optics
firm Geo Networks, to install and oversee a dedicated new optical fibre network
for the operator from the beginning of next year.

Bet365, which offers a large range of online casino, sports betting, poker,
bingo, games, in-play and financials gambling services, requires the new fibre
optic network to reliably connect its core UK data centres in London,
Manchester, Stoke-On-Trent and Heathrow, and to facilitate millions of online
transactions every day in real time, with a latency of under three milliseconds.

‘As player numbers continue to grow, we must find innovative ways to make sure
our infrastructure can meet the demand today and the growth we anticipate
tomorrow,’ explained Neil Selby, Bet365 Head of Networks and Security. ‘We need
a robust and low latency network that can provide a seamless service to hundreds
of thousands of online players simultaneously, each of whom expects odds
information and, of course, their winnings to be readily available.’

Fibre Optic Network Will Cost Bet365 £3 Million

The new fibre optic network, which  is expected to cost Bet365 over £3 million,
will give the UK Gambling Commission-licensed firm the chance to ‘respond to
increased network demands with a scalable, reliable and future-proofed
solution’, which ultimately means it can continue to deliver a superior end-user
experience around the clock, even during high traffic periods and times of rapid

Continued Selby, ‘The nature of our business requires a network that
can deal with tremendous spikes in traffic. But with Geo Networks, we have the
additional benefit of owning our network and having a huge degree of control.
Critical to us was accommodating all perceived growth prospects, leveraging the
business continuity aspects and delivering a smooth user experience.’

The deal with Bet365 is Geo Network’s first foray into the online gambling

Said Geo Networks CEO, Chris Smedley, ‘With vast experience in providing
dedicated fibre networks for some of the most data intensive organisations in
the UK, Geo Networks will ensure that bet365 has the capacity to provide its
players with uninterrupted access to online services and the infrastructure to
react to peaks in demand.’

‘The iGaming industry presents a huge area for growth as it needs a
significant amount of network capacity,’ he said. ‘This is a new breed of
customer for Geo Networks and we are very much looking forward to developing our
experience in the iGaming industry.’

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