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Bet365 Launches Real-Time Odds Streaming Package


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Not only is Bet365 one of the top 20 largest private companies in the
United Kingdom, but it’s also one of the most successful online gambling
companies in the nation, which is why it’s continually making great
technological strides, most recently by utilizing state-of-the-art real-time
odds streaming software.

The software package developed by Push Technology Ltd is called Diffusion 2.0,
and is designed to give Bet365’s customers the latest updated odds across its
financial betting service, which is key considering the hour-to-hour volatility
and dynamic nature of prices associated with predicting financial instruments.

‘We invested in Diffusion 2.0 because it was essential that we could support the
launch of our new fixed odds online financial betting service with a real-time
communications infrastructure that would give our customers immediate access to
the latest pricing,’ said Bet365 Chief Technology Officer, Martin Davies.

‘After investigating a range of options, it was clear that only Push
Technology’s specialist solution could provide us with the performance and
technology leadership we demanded. Diffusion handles the increased volatility of
real-time financial pricing, and gives us the scalability and ease of
implementation we needed.’

Using Diffusion 2.0, Bet365 is now able to provide all manner of companies –
including other online gambling companies, spread betting firms, financial
institutions, live news feed providers and even travel agents – with real-time,
customer-friendly data without the need for additional internet browser
enhancements.

Said Push Technology CEO, Sean Bowen, ‘Bet365 wanted to provide its customers
with real-time access to fixed-odds online pricing, but they also wanted the
assurance that comes from working with an enterprise class two-way
communications technology that can handle significant volumes of data
efficiently.’

Bet365 is something of a ‘one-stop-shop’ online gambling operation, offering its
customers access to comprehensive sports betting, online casino, online poker,
online bingo, online games, and in-play (sports) gambling facilities. It is
licensed and regulated by the UK Gambling Commission.

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