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Betfair Launches Mobile Betting App for iPad


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Successful online betting exchange and gaming operator Betfair has announced the
launch of a brand new mobile betting application especially designed to work on
Apple iPads.

According to Betfair, its new mobile betting app for iPads works like a
dream, boasting an ‘intuitive landing page’ with easy access to the most popular
events to bet on, as well as constantly updated live scores.

The new Betfair mobile betting app, which is supposedly the first in what is
expected to be a long line of state-of-the-art mobile releases aimed at iPad
users, has been designed to deliver a much improved betting experience for iPad
users.

New Betfair Mobile Betting App Specifically for iPads

Betfair has stated that the new mobile betting app brings ‘fixed website
functionality to a betting product specifically tailored to the tablet device’.
Users of the new Betfair mobile wagering application are also expected to laud
its ‘seamless access’ to Betfair’s site as well as its ‘trader-focused betting
experience’.

The new iPad mobile betting app is one of the first gaming innovations to come
out of Betfair’s recently launched technology office in Silicon Valley,
California.

Said Betfair Mobile Engineering Vice-President and Mobile Technologies Head, Raj
Vemulapalli, ‘This app is a game-changer for our customers, offering them a
seamless betting experience that replicates the fixed web while making use of
the unique features available on the iPad.

‘Mobile is the coming force in the betting industry and the shift from online to
mobile is in many ways more exciting than the shift from offline to online,’ he
said.

Ten Percent of Betfair’s Exchange Activity is Over Mobile

Betfair’s interest in expanding the mobile gaming side of its business is not
surprising considering that 10 percent of the gaming giant’s exchange activity
is currently conducted over mobile phones. In addition, statistically almost 40
percent of all Betfair customers have laid at least one bet using some type of
mobile device.

Also very happy with the new mobile betting app is Betfair
Chief Technology Officer, Tony McAlister, who said: ‘Mobile is increasingly
important to Betfair’s bottom line and product launches such as this are now key
strategic milestones.

‘In addition, the fact that this app was developed in just two months in San
Francisco, shows that our decision to launch a US technology office in Silicon
Valley is already paying off. I hope this is the first of many US-developed
products that will extend our lead in the online betting space,’ he said.

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