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Betfair New Sponsor of Irish Greyhound Classic


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For the second time in the space of a week, leading online sports betting
exchange Betfair has signed a major racing sponsorship deal, this time to
sponsor the Shelbourne 600 Classic, a prestigious greyhound race in Ireland.

Just a few days after Betfair signed a similar deal to sponsor the Brigadier
Gerard Stakes, a Gr 3 flat horse race run every May at Sandown Park in England,
it wrapped up the deal to sponsor one of Ireland’s premier greyhound races,
which was formerly called the Hegarty Bookmakers 600.

The 2012 Shelbourne 600 Classic Starts on April 21

Contested over four weeks at Shelbourne Park in Dublin, the 2012 Shelbourne 600
Classic is set to start on April 21, which will run until the final on May 12.
Over and above the race’s name change and new sponsor, its purse has also been
increased by €5,000 to €25,000 from last year’s event.

Also, unlike last year’s event, this year’s Shelbourne 600 Classic will reward
each of the greyhounds that place to the tune of €6,000 and €3,000 for second
and third places respectively, while all the finalists that did not place will
each earn €1,500 and all heat winners €150, for their connections.

Said Betfair Ireland Regional Manager, Graham Ross, ‘Betfair is delighted to be
associated with such a historic and significant race in the Irish greyhound
racing calendar. In light of the popularity of greyhound racing across our local
and international business, we are pleased to be in a position to partner with
the Irish Greyhound Board to promote our brand within the industry.

‘Following the successful launch of our global operations office in the adjacent
Watermarque office building in May, this sponsorship represents an ideal
opportunity to work with Shelbourne Park, an important part of our local
community. We look forward to involving our 85 and growing staff in delivering
what should be a memorable sporting occasion,’ he said.

Fans of Irish grey hound racing will be able to watch the final of the
Shelbourne 600 Classic on Ireland’s National TV broadcaster RTE.

Betfair a High-Profile Sponsor of the Irish Greyhound Race

Also thrilled with the Betfair sponsorship of the Shelbourne 600 Classic
was Irish Greyhound Board CEO Adrian Neilan: ‘It’s great news to have Betfair as
a high-profile sponsor at Shelbourne Park for this classic event coming off the
back of several positive announcements in recent weeks regarding last year’s
figures, increased prize money, the SIS deal and the new sponsorship agreement
for the SIS Live Gold Cup.

‘We are expecting the Betfair 600 Classic to
produce some fantastic racing over the four-week period at Shelbourne Park and
Betfair’s involvement ensures that the trend of an increase in prize money for
all our major events continues at Shelbourne Park in 2012,’ he said.

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