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Betlow Limited Acquired By Core Gaming


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UK-based casino games development firm Betlow Limited was recently acquired by
leading content development organisation Core Gaming as part of a long-term
strategy to design and develop branded and original casino games for both land
and online casino applications.

The founders of Core Gaming, Steven Murray and James Grenfell, launched the
company not all that long ago as a ‘bricks and clicks’ content development firm,
based on their collective knowledge and experience in the land-based gambling
industry, as well as expertise with physical gaming terminals.

In fact, Steven Murray has the distinction of being part of the original team
that helped grow the novel and pioneering venue-based gaming development firm
Games Media into the successful concern it became, until it was sold in 2006 to
Scientific Games for a small fortune.

Core Gaming Boasts
Considerable Experience

Said Steven Murray on the Betlow Limited acquisition, ‘The integration of Betlow
Limited into Core Gaming combines considerable experience of designing original
and branded content for both terminal and online applications and powerful,
enduring relationships in both the land and web-based gaming industries.’

The value of Betlow Limited is plain to see considering that in the past three
years under the guidance of managing director Justin Chamberlain, the firm has
delivered over 50 gaming titles to online gambling operators and software
providers, which have been described as efficient, innovative and bug-free.
Hence Core Gaming’s acquisition.

Said Justin Chamberlain, ‘The knowledge sharing and synergistic developments
[between our two companies] will enable land-based experience to be taken
online, and internet related know-how and creative skills to be transferred into
physical venues.’

Betlow’s core business includes the development of graphically rich and highly
entertaining scratch cards, cutting edge multi-line video slots, innovative and
entertaining single-player bingo games, and card and dice online casino games
that boast authentic and engaging 3D environments.

Betlow
Limited Creates Top End Games

The company prides itself on conceiving, designing and creating top-end games
containing 3D animation, working to the highest standards of technical design
and construction, following rigorous debugging and crash testing procedures, and
ensuring smooth, trouble-free integration to all major gambling platforms.

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