Virgin Bingo Launches Entertaining New TV Ad

If, like me, you're a big fan of entrepreneur Richard Branson, and acknowledge that most things that carry the Virgin brand are 'golden', then you'll be no stranger to Virgin Bingo, the highly popular online bingo arm of the Virgin Games website.

In fact, the Virgin Bingo brand is proving to be so successful, that the Virgin powers that be signed off on a new £500,000 television advertising campaign to help punt Virgin Bingo even more, which is a departure from its previous TV campaign.

Where Virgin Bingo's old TV ads involved a series of entertaining animated ads, its new 30 second ad has been described as 'Virgin Bingo meets Willy Wonka', Willy Wonka being the proprietor of author Roald Dahl's famous Chocolate Factory.

The new Virgin Bingo TV ad is set in a whimsical Willy Wonka-esq factory where Virgin Bingo is produced. A woman is seen to be taking a tour of the Virgin Bingo factory, where instead of Oompa-Loompas, she encounters happy Virgin Bingo staff in action. The ad also makes mention of the site's generous new 'Deposit £10 and play with £35' welcome bonus.

Enjoy the New Virgin Bingo TV Ad and Welcome Bonus

There is no doubt that this new amusing Virgin Bingo ad coupled with its extremely generous welcome bonus, will go down a treat with UK online bingo players, and encourage them to try out this top-rated online bingo site. Aimed at women 25-54 years-old, the new ad will be broadcast on Channel Five, as well as a series of Sky UK and ITV digital channels.

According to the CEO of Virgin Games, Simon Burridge, the objective of the new Virgin Bingo TV ad is to create a sense of 'security and familiarity' between Virgin Bingo and bingo fans in the UK, and to reiterate that they (the fans) can rely on and trust Virgin Bingo as it is part of the reputable Virgin brand.

For my tuppence, I think the new ad is great, despite me not being the target market. In fact, I wouldn't be surprised if in the next few years Virgin Bingo doesn't become the biggest online bingo force in the United Kingdom, and possibly even beyond.