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Bodog signs Sponsorship Deal with LA Galaxy

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Although online gambling is currently not legal in the United States, that has not stopped online gambling powerhouse Bodog from tying up a generous sponsorship deal with the top U.S. football club, LA Galaxy.

According to reports, the sponsorship deal will allow the Costa Rica-based Bodog to place ads all over LA Galaxy’s stadium including on the scoreboard, on LED field boards, on in-stadium TVs and in-stadium merchandising.

Although football (or soccer as it is called in the United States) is nowhere near as popular as traditional American sports such as football, baseball, basketball and ice hockey, the sport is slowly starting to gain popularity.

Part of the reason for this is the fact that a few years ago LA Galaxy signed arguably the world’s most famous player in the form of Englishman David Beckham, who has been doing his part to increase the profile of the sport.

Another reason football is becoming increasingly popular in the United States is due to the U.S. National Football Team’s none-too-shabby efforts in the prestigious 2010 FIFA World Cup hosted in South Africa this year.

As such, Bodog recognised the opportunity to ‘piggyback’ on football’s improved reputation and increased exposure.

Said Bodog PR Director, Ed Pownall, ‘Both the LA Galaxy and Bodog brands are recognized around the globe, making this partnership mutually beneficial, and a perfect synergy between brands across the U.S. and beyond.’

Bodog offers online gambling fans comprehensive online sportsbook, online casino and online poker facilities and more.

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