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Ladbrokes Picks Microgaming to Power European Sites


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UK land and online betting firm Ladbrokes has announced that it has chosen
online gambling software vendor Microgaming to power its soon-to-be-launched
Danish and Spanish-facing sites, in terms of both online casino and online poker
games.

According to the betting giant, as soon as it has been granted the
necessary gaming licenses to operate in Denmark and Spain, it’s new
Microgaming-powered sites will go live, which is expected to happen sometime in
January next year.

Said Andy Clucas, Microgaming Head of Business Development, ‘We have had a
long and successful relationship with Ladbrokes and are delighted to be entering
these two exciting markets with it. Once granted licenses, Ladbrokes will be
able to offer the most competitive range of products.’

Since its launch over a decade ago, Microgaming has evolved into one of the
world’s best rated internet gaming software firms, and one which provides its
safe, secure and robust games to many of the world’s largest and most successful
online gambling destinations, Ladbrokes being no exception.

Danish and Spanish Sites will offer Microgaming Games

As part of its deal with Microgaming, both Ladbrokes Danish and Spanish sites
will offer players a large choice of Flash, instant play casino games, as well
as downloadable casino games depending on the players’ preference, as well as a
variety of popular online poker options.

Said Adam Greenblatt, Ladbrokes
Corporate and Strategic Development Director, ‘We have a strong relationship
with Microgaming and our players have always reacted well to its products. We
are pleased to be working with it as we target new licenses in Spain and
Denmark, which are markets familiar to Ladbrokes already.’

Ladbrokes already uses Microgaming to power its flagship UK site, which over
and above its online casino and sports betting facilities, also offers games,
online bingo, financials, lottos, mobile and live casino facilities, making it
truly a ‘one-stop online gambling shop.’

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