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Microgaming Gets Smart With Android Air App


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Microgaming has long been acknowledged as the world’s leading online gambling
software developer, and one renowned for its regular new game releases and
technological innovations, such as its newly launched Android Air app for smart
phones and tablet computers.

An increasing number of gamblers want to gamble
online from the safety, security and convenience of high tech or ‘smart’
devices, and to meet this growing trend, Microgaming has developed its new
Android Air app
, an Adobe Air-based application that currently boasts eight
online casino games.

However, according to the Isle of Man-based online gaming software giant,
this is only the beginning, as it has plans to launch no less than 20 more of
its most popular games for the Android Air app before the end of the year.

A recent statement on the Microgaming Android Air app launch explained that
‘Much like Microgaming’s market-leading Viper casino software, new games will be
automatically added via a process that is connection state aware, so players can
choose to do these updates via WiFi rather than 3G.’

Android Air Games Available in a Slick Lobby

The statement also said that that the Microgaming Android Air games will be made
available in a ‘slick and user-friendly lobby,’ and that the gaming firm has
also completely revamped its registration and banking modules, as well as
updated its underlying architecture.

This means connections can now be made
that directly link with the Microgaming gaming server, allowing players to
benefit from its acquisition and retention tools such as Virtual Pit Boss,
Player Communication Manager, Player Grouping and Bonus Balance.

Said Microgaming head of products, Neill Whyte, ‘Mobile has been a key part
of our strategy for the past few years and we already enjoy a strong market
share with our existing suite of products. The explosion of mobile gaming over
the past year – which has been driven largely by the increased adoption of
smartphones in developing countries – is a huge opportunity for providers.

‘We feel Microgaming’s revolutionary new product [Android Air app] will have
a huge impact on the mobile market and gaming industry as a whole. We have the
strongest portfolio of gaming assets in the industry, which we can leverage to
fully exploit the opportunity that the rapid growth in Android-based smartphones
represents,’ he said.

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