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NeoGames New Gaming Software Provider For Sisal


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Online gambling software developer NeoGames has been chosen out of many renowned
developers by Italian sports betting and lottery firm Sisal SpA to provide it
with a range of state-of-the-art ‘soft’ online casino games.

According to the terms of the gaming deal between NeoGames and Sisal, the
Italian gaming operator will soon be able to offer a large selection of
NeoGames’ offering on its website, specifically branded for the Italian market.

Sisal SpA and NeoGames Signed Games Deal

However, for the games deal between Sisal, which is considered to be one of
Italy’s most successful gaming operators and licensee for the highly popular
SuperEnalotto lottery, and NeoGames, which earlier this year signed deals with
London-listed sports betting giant SportingBet Plc and before that the
Malta-based Interwetten Group, to go ahead, both companies had to fulfill
certain criteria.

For instance, NeoGames had to show that it had been fully certified by leading
independent testing organisations including Itech Labs Australia and Gaming
Laboratories International (GLI), while Sisal had to be given the green light to
proceed from Italian gaming regulator, the Autonoma dei Monopoli di Stato (AAMS).

‘This is a landmark deal for NeoGames and part of a growing number of lottery
operator deals we’ve achieved over the last year,’ said NeoGames MD, Shay Bar
Joseph. ‘Our portfolio of soft games and the knowledge we have gained with
target audiences over the past five years is a natural fit to the lottery
market.

‘As such, we are confident that the close cooperation between the companies will
contribute to the success of our offering to Sisal’s customers,’ he said.

Sisal Required a Quality Portfolio of Games

Equally pleased with the new gaming agreement between Sisal and NeoGames is
Sisal head of Digital Games and Services, Maurizio Santacroce who explained that
Sisal sought out a partner that understood that its lottery target audience is
the same as a soft gaming audience, and thus required a high-quality portfolio
of games.

‘We have selected NeoGames as the best-of-breed provider of soft
games not only because it boasts the largest portfolio of high-quality games for
this market, but also important experience and knowledge of the players,’ said
Santacroce. ‘We are very confident that this innovative product offering for the
Italian market will meet our customers’ wishes and particularly for the female
target audience.’

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