UK Snooker Chain Signs up for Mobile Gaming Solution

This week leading UK snooker and pool club chain, Rileys Ltd, announced that it has signed a deal with Million-2-1, the biggest provider of mobile gaming services in the UK, to provide its large customer base with access to premier state-of-the-art mobile and online casino gaming services.

Under the terms of the new deal, Million-2-1's mobile services will allow Rileys customer to enjoy all manner of popular mobile gambling games starting with Ooh Aah Dracula, Hi-5 and Elvis Top 20, while titles such as Cluedo, Cleopatra, Monopoly and Rainbow Riches will be available in the near future.

In terms of online casino gaming services, Rileys customers will now also be able to enjoy traditional casino games including roulette, blackjack and poker, as well as popular slot games such as Triple Fortune Dragon, Da Vinci Diamonds and Battleship: Search and Destroy, with more games on the horizon.

Said Million-2-1 commercial director, Simon Murphy, 'We are very excited about this partnership that shows the versatility of Million-2-1. We are able to offer Rileys unrivalled experience and expertise in mobile marketing, as well as allow their members access to the very best in mobile and online gaming.'

Also happy with the new agreement was Rileys operations and commercial director, Peter Hooker, 'Rileys realize the importance of the mobile gambling market and this new agreement will undoubtedly allow us to reach our customers using a fresh and innovative platform that is becoming increasingly popular.'

With 129 clubs, Rileys is one of the biggest snooker, pool, poker and food and drink venues in the UK today, while Million-2-1, which was founded in 2003, offers businesses the ability to access millions of mobile phone users and generate additional revenues through its high-tech interactive gaming solutions.