Bet365 Launches Real-Time Odds Streaming Package

Not only is Bet365 one of the top 20 largest private companies in the United Kingdom, but it's also one of the most successful online gambling companies in the nation, which is why it's continually making great technological strides, most recently by utilizing state-of-the-art real-time odds streaming software.

The software package developed by Push Technology Ltd is called Diffusion 2.0, and is designed to give Bet365's customers the latest updated odds across its financial betting service, which is key considering the hour-to-hour volatility and dynamic nature of prices associated with predicting financial instruments.

'We invested in Diffusion 2.0 because it was essential that we could support the launch of our new fixed odds online financial betting service with a real-time communications infrastructure that would give our customers immediate access to the latest pricing,' said Bet365 Chief Technology Officer, Martin Davies.

'After investigating a range of options, it was clear that only Push Technology's specialist solution could provide us with the performance and technology leadership we demanded. Diffusion handles the increased volatility of real-time financial pricing, and gives us the scalability and ease of implementation we needed.'

Using Diffusion 2.0, Bet365 is now able to provide all manner of companies - including other online gambling companies, spread betting firms, financial institutions, live news feed providers and even travel agents - with real-time, customer-friendly data without the need for additional internet browser enhancements.