Scotland Gets First Interactive TV Casino
Date published: 23 July 2009
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This week UK interactive gambling group, NetPlayTV plc, announced a
new partnership with STV Group plc, Scotland's largest commercial
television broadcaster, that will see the launch of a range of live interactive
gambling-themed TV shows, including ChallengeJackpot.com and SuperCasino.com.
The new venture will see the Glasgow-based TV channel start to broadcast the
gambling TV shows from the beginning of August 2009 in the early hours of
Friday, Saturday and Sunday. The new interactive gambling TV shows will be
highly publicized through an extensive promotional and advertising campaign.
NetPlayTV, which is considered to be a pioneer of the interactive TV gaming
industry, reportedly pays out more than £1 million every day in winnings through
its network. Founded by former Thus Group business development director, Martin
Higginson, in 2008 NetPlayTV processed gross bets of £243 million.
'I am extremely pleased to have signed this landmark deal with STV,' said
Higginson. 'It has always been our aim to broadcast our interactive TV services
on a major TV channel. NetPlayTV is uniquely positioned to offer terrestrial
broadcasters sustainable, fully regulated, revenue-generating programming.'
Added NetPlayTV business development director, Guy Templer, 'Concluding this
deal with STV is a major milestone for UK broadcasting. NetPlayTV is the market
leader in licensed interactive gaming and we are pleased to have signed this
major deal with Scotland's largest commercial terrestrial broadcaster.'
Said STV Ventures managing director, David Archer, 'We have moved quickly to
take advantage of the opportunity to offer an exciting new service to our
viewers. NetPlayTV will provide us with a fully regulated service that its
players clearly enjoy, and we are very pleased to be working in partnership with
them.'
NetPlayTV's live interactive gambling TV shows allow viewers to place cash bets
live and in real time on various casino and bingo events. These include placing
bets on roulette, where the studio broadcasts a genuine roulette wheel spun by a
real croupier, as well as a blackjack table operated by a real dealer.
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