Home » OCW News » January 2010 » Ladbrokes Casino Launches GBP50 Free New Player Bonus

Ladbrokes Casino Launches GBP50 Free New Player Bonus

Date published: 29 January 2010

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Ladbrokes Casino is fast becoming one of the most popular online casinos in the United Kingdom, both because of the sterling reputation its mother company has in the country and because of its generous promotions, the latest of which is a £50 free new player bonus.

As its name suggests, all new players at Ladbrokes Casino can claim £50 in free casino chips, no deposit necessary. And the powers that be at Ladbrokes Casino are so confident that the promotion will be a success, that they are investing £2.5 million in a marketing campaign.

This will include an amusing 'hide and seek' TV spot featuring Ladbroke's infamous thrill-seeking lemur - that was created by UK advertising powerhouse M&C Saatchi - which will be supported by a host of online ads and hoardings at various sports grounds.

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Said Ladbrokes Casino head of marketing, Charlie Goodenough, 'We're welcoming new players to Ladbrokescasino.com with the best casino offer by a mile. By offering £50 in free casino chips, we're giving new players a fantastic opportunity to experience the thrill of online casino gaming.'

The tongue-in-cheek TV ad, which was directed by music video guru Scott Lyon, makes the point that you don't have to play hide and seek with a giant, and oddly quite scary, lemur to get your kicks, when you can simply visit Ladbrokes Casino (and enjoy £50 in free casino chips).

Powered by leading Microgaming online gambling software, Ladbrokes Casino offers players over 400 casino games to choose from including slots, video poker, roulette, craps and blackjack. There is even a live dealer casino, a mobile casino and a host of slot and blackjack tournaments