NeoGames New Gaming Software Provider For Sisal

Online gambling software developer NeoGames has been chosen out of many renowned developers by Italian sports betting and lottery firm Sisal SpA to provide it with a range of state-of-the-art 'soft' online casino games.

According to the terms of the gaming deal between NeoGames and Sisal, the Italian gaming operator will soon be able to offer a large selection of NeoGames' offering on its website, specifically branded for the Italian market.

Sisal SpA and NeoGames Signed Games Deal

However, for the games deal between Sisal, which is considered to be one of Italy's most successful gaming operators and licensee for the highly popular SuperEnalotto lottery, and NeoGames, which earlier this year signed deals with London-listed sports betting giant SportingBet Plc and before that the Malta-based Interwetten Group, to go ahead, both companies had to fulfill certain criteria.

For instance, NeoGames had to show that it had been fully certified by leading independent testing organisations including Itech Labs Australia and Gaming Laboratories International (GLI), while Sisal had to be given the green light to proceed from Italian gaming regulator, the Autonoma dei Monopoli di Stato (AAMS).

'This is a landmark deal for NeoGames and part of a growing number of lottery operator deals we've achieved over the last year,' said NeoGames MD, Shay Bar Joseph. 'Our portfolio of soft games and the knowledge we have gained with target audiences over the past five years is a natural fit to the lottery market.

'As such, we are confident that the close cooperation between the companies will contribute to the success of our offering to Sisal's customers,' he said.

Sisal Required a Quality Portfolio of Games

Equally pleased with the new gaming agreement between Sisal and NeoGames is Sisal head of Digital Games and Services, Maurizio Santacroce who explained that Sisal sought out a partner that understood that its lottery target audience is the same as a soft gaming audience, and thus required a high-quality portfolio of games.

'We have selected NeoGames as the best-of-breed provider of soft games not only because it boasts the largest portfolio of high-quality games for this market, but also important experience and knowledge of the players,' said Santacroce. 'We are very confident that this innovative product offering for the Italian market will meet our customers' wishes and particularly for the female target audience.'