Racing UK Partners With Top UK Bookmakers
Date published: 23 January 2012
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Leading British independent subscription TV broadcaster Racing UK has announced
that it has signed four separate one-year deals with four of the UK's biggest
sports betting groups - Sky Bet, William Hill, Coral and Ladbrokes. According to a Racing UK statement, the four sportsbooks are now 'premium
partners' of Racing UK, a channel that is widely considered to be the best
option for horse racing fans in the UK given the wide range of races it covers
from the UK, Ireland and South Africa.
Racing UK Confirms 4 New Premium Partnerships
Racing UK has confirmed that its new one-year premium partnerships with William
Hill, Ladbrokes, Sky Bet and Coral will officially come into effect on February
1 this year, where each is expected to receive plenty of sponsorship exposure
via its TV channels as well as its internet portal.
'We've enjoyed excellent relationships before with channel partners Coral,
Ladbrokes and Sky Bet, and are delighted to welcome William Hill on board,' said
Racing UK Commercial Director, Nick Mills. 'We all look forward to an exciting
and fruitful twelve months ahead for racing, and we're delighted that these four
premium bookmakers are partnering the premium racing channel.'
The four newly signed UK sportsbooks will join Bet Victor, Stan James and Bet365
as premium partners on Racing UK, which means most of the biggest sportsbooks in
Britain are partnered with the broadcaster.
Currently Racing UK broadcasts horse racing from 30 top-rated courses in Britain
to an estimated 50,000 subscribers via Virgin Media 536, Sky 432 and UPC 411.
However, that number is expected to increase from May, when the broadcaster adds
another three courses to its portfolio.
Racing UK for iPhone,
Android and Mobile Users
Racing UK service are also available for iPhone, Android and Mobile users, which
means racing fans can enjoy all the latest racing and betting action while on
the run. On the Racing UK website, racing fans will find the latest racing
news, list of racecards, results, list of racecourses, statistics, travellers,
steamers, predictor, free bets and more. They can also enjoy informative and
up-to-date blogs from the likes of respected racing experts Angus McNae, Tanya
Stevenson and Aidan Coleman.
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