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Ongame Network Acquisition by Shuffle Master

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World leading business-to-business internet poker services provider, Ongame
Network, is set to be acquired by top American table games and automatic card
shuffler supplier, Shuffle Master Incorporated, for an estimated price tag of
€29.5 million.

Under the terms of the Shuffle Master Ongame Network acquisition
agreement, Shuffle Master will pay €19.5 million up front to, as well
as an additional €10 million over the next five years, provided online poker is
legalised in the US.

Shuffle Master has Agreed to Buy Ongame Network

According to reports, Shuffle Master has cemented an agreement with
GmbH, the owner of Ongame Network, to take over the online poker operation,
which services such top European online poker brands as bwin, Unibet, Betsson
and Betfair. Ongame Network currently reaches over 20 million users in more than
25 online gaming markets around the world.

By acquiring Ongame Network, Shuffle Master – which is headquartered in Las
Vegas, Nevada – will help to align its strategy to expand its products online,
with a view to capitalising on many of the world’s regulated internet gambling
markets, while at the same time continuing to be a leading force as
business-to-business gambling games provider.

Said Shuffle Master CEO, Gavin Isaacs, ‘Our acquisition of Ongame Network will
allow Shuffle Master to offer a scalable, proven and secure solution for online
poker. Immediately upon closing the transaction, we will be able to begin
leveraging all of Ongame Network’s experience and expertise in iGaming.

Acquisition is Evidence of Shuffle Master’s Momentum

‘This acquisition is further evidence of our great momentum as we continue to
execute on our core businesses and pursue our strategic objectives for future
growth. We look forward to Ongame Network joining the Shuffle Master family and
we welcome it on board,’ he said.

Isaacs went on to say that he is confident Ongame Network will blend in
perfectly with Shuffle Master’s ongoing initiative to deliver its most popular
gaming brands to partner sites, social networks, online gambling operators and
even mobile gaming platforms. He explained that online poker is a ‘natural fit’
for the company’s table game-based internet offerings, as well as its numerous
jurisdictional online gaming licenses which can be utilised to grow its online

Ongame Network is Expert in European Gaming Market

Also happy with the acquisition is Ongame Network MD, Peter Bertilsson, who
said: ‘We believe that our experience and expertise in the European market is a
natural fit with Shuffle Master’s considerable commitment and history in
developing innovative games and products for land-based operators.

‘Shuffle Master is renowned for offering its customers a unique and diverse
suite of products designed to meet the needs of today’s online operators and
casinos, and I am confident that together our organisations are going to be able
to develop the very best in new and innovative solutions for the iGaming
market,’ he said.

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