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Online Betting Firm Eyes Football Sponsorship Deals


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As one of the few countries in the world that has legalized online gambling,
and thus allows the marketing and advertising thereof, most leading online
gambling firms are on the lookout for UK advertising opportunities, including
sports sponsorships
, the latest being sports betting site, 188BET.

According to recent reports, 188BET has just wrapped up a lucrative sponsorship
agreement with not one but two English Premier League football clubs, Bolton
Wanderers FC and Wigan Athletic FC. Under the sponsorship deals, players on both
teams will soon sport 188BET’s logo on their football shirts.

The sponsorships are expected to come into effect at the beginning of the
2009/10 football season, and will see 188BET become the predominant sponsor of
both teams, replacing Bolton’s former sponsor, Reebok, and Wigan’s former
sponsor, JJB Sports. The new uniforms are due to be unveiled this week.

Apart from on the players’ football shirts, under the terms of the new
sponsorship agreements the 188BET logo will also appear on both teams’ official
training wear as well as leisurewear for the upcoming two football seasons. The
deal is the top online betting firm’s first into the sports betting arena in the
UK.

Said 188BET CEO, Andy Scott, ‘We are delighted to be partnering with Bolton
Wanderers and Wigan Athletic, both of whom will offer 188BET significant brand
exposure in the world’s greatest football league. As our first major foray in
the UK market, this sponsorship should help us grow our brand further.’

Said Chairman of Bolton Wanderers FC, Phil Gartside, ‘This is a fantastic deal
and the beginning of an exciting partnership with 188BET. We are looking forward
to developing it further as we move forward in the future, and working alongside
188BET on a number of major initiatives for the Club and the fans.’

The first time that fans of both Bolton Wanderers and Wigan Athletic will get a
peak at the new 188BET uniforms will be at both team’s last home game of the
season – for Bolton fans, that means this Saturday when they play Hull City, and
for Wigan fans on Sunday May 24, when they play Portsmouth.

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