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Paddy Power Enhances Italian Offering with GameAccount


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Top-rated Irish land and online betting giant Paddy Power is eyeing the
Italian online gambling market
after it signed a deal with GameAccount
Network regarding the development of a host of new casino games aimed at the
market.

According to the terms of the new multi-year deal – which is an extension of an
existing agreement between the two firms – GameAccount is expected to develop a
series of games for Paddy Power to incorporate into its Italian-facing site.

Said Paddy Power MD for Italy, Giovanna D’Esposito, ‘GameAccount has developed a
compelling portfolio of online skill, casino and mobile games, along with
aggregating third party gaming content with a focus on land-based casino games
brought online.

Paddy Power Chooses to Partner with GameAccount

‘Based on our existing relationship, their commitment to Italy and wide games
portfolio, GameAccount was chosen by Paddy Power as one of our partners to build
and position our Italian gaming business to exploit opportunities created by
further gaming regulation,’ he said.

It’s no secret that Paddy Power has always had its eye on the highly lucrative
Italian regulated online gambling market, and even confirmed this week that it
has been keeping tabs on the nation’s internet gambling situation since way back
in 2006.

However, Paddy Power’s association with GameAccount, a respected skill and
online casino and skill games developer, predates that to 2004, when it provided
the Irish betting and gaming giant with a range of skill games such as
backgammon, blackjack and gin rummy.

Now, eight years on, GameAccount will develop a range of traditional online
casino games, with a large focus on slots as well as apps for mobile gaming
facilities especially aimed at the Italian gaming market. The reason being that
GameAccount already has a comprehensive and successful Italian gaming platform
in place.

GameAccount No Stranger to Italian Gaming Market

Said GameAccount CEO, Dermot Smurfit, ‘As one of the first gaming software
suppliers that moved into the Italian regulated gaming market in 2008, we’ve
developed the specialist experience, expertise and technical functionality
required to serve Italian operators from our hardware platform located in Italy.

‘We’re delighted that this experience will support our long-standing partner
Paddy Power as they build a new online sports betting and gaming business in one
of Europe’s most exciting online gaming markets,’ he said.

In related news, through its association with leading Australian gambling
game vendor Aristocrat, last week GameAccount announced the addition of two more
games to its online casino game portfolio based on top land casino games –
namely Sun & Moon slots and Big Red slots.

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