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Paddy Power Launches Smart TV Widget


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Leading Irish land and online sportsbook Paddy Power has teamed up with UK
multi-platform digital media solutions firm Miomni Ltd to launch its exciting
new Paddy Power Smart TV Application, which allows betting fans to browse
and wager on current and future betting lines on their televisions via the Yahoo
Smart TV Widget.

The Paddy Power Smart TV Application allows Paddy Power
customers to use their TV remotes to view and bet on a variety of real time
updated betting lines across a wide range of sports including soccer, horse
racing, cricket, rugby, darts, American football, golf and many others, as well
as political and entertainment markets.

Paddy Power chose Miomni due to its iPhone App

Paddy Power reportedly chose Miomni to develop its Smart TV widget because the
firm had previously developed a similar widget for iPhone and iPad users for the
Smart TV platform, which has proved to be an enormous success. The project 
required Miomni to provide a full function and design spec, to manage the
project, to develop the actual widget and to liaise with Yahoo in the United
States.

The way the Paddy Power Smart TV Application works is that once registered users
have deposited funds into their Paddy Power accounts, they can use the TV widget
to place single or multiple bets, while also being able to access their accounts
and view their betting and transaction history. Their fund balance is always on
display while they are signed in, and they can also access Paddy Power’s
customer care facilities and terms and conditions.

Over and above ante-post betting, the new Paddy Power Smart TV widget also
allows users to enjoy in-running and live betting, which means they can modify
their bets as well as place new bets whilst the particular event is happening.

Said Paddy Power Online Product & Business Development Manager, Stephen Lovell,
‘We have created a close working relationship with Miomni that has enabled us to
produce arguably the best and most comprehensive Smart TV sports betting
application currently on offer.

Expect More Innovative Digital
Services from Paddy Power

‘Miomni have delivered on all aspects of the project requirement to budget and
to the agreed timescales. This relationship, coupled with the technical
foundation we now have in place, will enable us to create and launch highly
innovative digital services in 2012 and beyond,’ he said.

The Paddy Power Smart TV Application is currently available via the Yahoo Smart
TV Widget on Sony, Samsung, LG and Smart televisions in the Republic of Ireland
and the UK.

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