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Paddy Power Partners With Realex Payments Processor


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Top-rated Irish land and online sportsbook and gaming operation Paddy Power has
announced that it has signed a deal with UK payment processor Realex Payments,
that will see it benefit from a wide range of payment solutions.

As part of
the Realex Payments deal with Paddy Power, the former will provide the
latter with a host of payment services across a number of regions, currencies,
channels as well as a state-of-the-art card tokenisation offering.

Paddy Power Aims to Enhance its Customer Experience

Said Paddy Power payments and operational development manager, Michael Nolan, ‘A
key requirement of ours was to ensure maximum customer acceptance to support a
non-disruptive player experience.

‘With Realex Payments now part of our card
payment architecture, we met this requirement via its RealResult service
providing issuer response codes for declined transactions through supported
acquirers, allowing us to react to and appropriately address declines in
real-time,’ he said.

As part of Realex Payments’ solution for Paddy Power, it will provide the
Irish gaming giant with separate accounts for every payment type, channel and
acquirer across 12 distinct payment channels which are capable of processing
both Euros and Pounds Sterling.

Realex Payments Processes One Billion Pounds a Year

A heavy hitter in the payment processing world, London-based Realex Payments
reportedly processes payments of over one billion pounds a year on behalf of
gaming clients that include Betsa and188Bet, and now Paddy Power.

Said Realex
Payments UK and Ireland head of business development, Andrew Yoakley, ‘Paddy
Power processes high volumes of transactions through multiple channels to
numerous acquirers, so our solution needed to support a complex configuration in
a transparent and easily manageable way.

‘We also support the service on an ongoing basis by continually analysing the
results on top BINs and in key localities providing customised monthly trend
reports to support increased customer acceptance in all of its channels’ he
said.

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