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Playtech Makes Move into Global Lottery Market


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Playtech, one of the world’s leading online gambling software
development firms, has formed a strategic joint venture with U.S. Nasdaq-listed
lottery operator, Scientific Games, which will give it a strategic
foothold in the lucrative global lottery market as well as access to government
contracts.

Known as Scriplay, the joint venture will incorporate Playtech’s technological
know-how and Scientific Games’ vast experience in the lottery industry as well
as its relationships with American state lotteries. Scientific Games produces
lottery tickets, gaming machines, pre-paid cell phone SIM cards and more.

Said Playtech CEO Mor Weizer and Scientific Games CEO Mike Chambrello in a joint
statement: ‘This is an important step for both firms. We have highly
complementary skill-sets allied with a global reach and this partnership
provides the opportunity to leverage off this combined know-how to maximum
effect.

‘This is an ideal partnership in many ways. Customers will benefit from best of
breed content, sophisticated player management systems, and long-standing
industry experience in providing highly secure, regulated, compliance-oriented
services. The related gaming terminal partnership brings the potential for
operators to enjoy a technology platform that is seamless, integrated and
adaptable both to multiple delivery channels and cross-promotional
opportunities.’

According to the CEOs, Scriplay is expected to develop and market
next-generation internet and land-based gaming products and services to
regulated gaming operators in the U.S. and abroad. Scientific Games supplies
lottery systems to the UK, China and countries in South America and the Far
East.

After the joint venture was announced, Playtech’s share price on the London
Stock Exchange (LSE) soared by 9 percent to 475.5 pence, valuing the business at
£1.14 billion. Playtech software powers many of the world’s most popular online
casinos including Casino Las Vegas and Europa Casino.

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