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Playtech Signs Deal With Mexican Gambling Operator


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Playtech, one of the world’s premier online gambling software vendors, has
concluded a deal with 100 per cent Mexican land gaming firm, Grupo Caliente,
which will give the software giant a foothold in the lucrative Latin American
gaming market.

The deal will see Isle of Man-based Playtech provide a host of online casino
games to Grupo Caliente, which is the largest land-based gaming operation in
Mexico, and owner and operator of 90 gambling venues across Mexico, as well as
Central and South America.

Over and above its string of popular casinos, Grupo Caliente’s also operates
sportsbooks, bingo halls, simulcast horse racing, video lottery terminals and
live greyhound racing, and is now also poised to become a force in the online
gambling market.

Playtech to Provide Grupo Caliente with its Top Games

As part of the new Playtech Grupo Caliente agreement, Playtech will
provide Grupo Caliente with a wide range of its most popular table games and
slots, including many based on famous Marvel Comics’ characters as well as those
based on many popular Hollywood films.

In addition, Playtech will give Grupo Caliente access to its state-of-the-art
Information Management Solution (IMS), which is a technology platform designed
to allow the Mexican gambling group to offer its players an enhanced online
gaming experience.

Said Playtech Chief Executive Officer Mor Weizer, ‘We are delighted to have
secured this agreement with one of Latin America’s largest and most respected
gaming operators with whom, over time, we expect to develop a valuable
relationship.

‘Our work with Caliente is in line with Playtech’s strategy of entering new
regulated markets and diversifies the company’s geographic footprint beyond its
European and Asian marketplaces. We are very excited about this project and
committed to making it a great success,’ he said.

Grupo Caliente is Set to Expand Online into Latin America

At such a time when Grupo Caliente expands its online offerings into new and
existing regulated gambling markets in Latin America, Playtech’s games will also
be made available to them, expanding the online gaming firm’s reach even further
into the international online gaming market.

Said Grupo Caliente Chief
Executive Officer Eduardo Hernandez, ‘Our agreement with Playtech will provide a
solid and state-of-the-art casino platform that, combined with our current
offering, will deliver the best online gaming experience to our customers.

‘With our combined expertise and commitment to excellence, we will be able to
fully expand into Latin American regulated markets,’ he concluded.

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