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Sportsman Media Group Secures Australian Open Live Streaming Rights


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German sports rights and marketing agency The Sportsman Media Group GmbH has
pulled off something of an ‘online gambling coup’ by signing a deal that will
allow it to on-sell Australian Open live streaming to online betting and
gambling operators from 2012.

According to reports, the Munich-headquartered Sportsman Media Group has
finalised a two-year deal with Aussie tennis governing body Tennis Australia
last week. Under the terms of the deal, the German group will be able to offer
live-streamed tennis matches online from the prestigious Australian Open tennis
tournament, starting from next year.

Said Sportsman Media Group founder and Chief Executive Officer, Thomas Krohne,
‘The Australian Open is one of the world’s most prestigious tennis tournaments
and is now the masterpiece of our broad tennis portfolio for the online gambling
industry, which we see as an important partner for online sports entities.’

There is little doubt that many of the world’s leading online sports betting and
online gambling operators will be champing at the bit for the opportunity to be
able to offer their registered customers live streaming of one of the world’s
biggest Grand Slam tennis tournaments, an event that attracts an enormous number
of online betting fans from all over the world each year.

Australian Open Latest in Live Streaming Portfolio

According to The Sportsman Media Group, the 2012 Australian Open is the latest
in a long line of high-profile sporting events to be added to its already vast
live streaming portfolio, which is available at top-rated online sportsbooks
including Unibet.com, Expekt.com, Bwin.com, BetClic.com, Bet-At-Home.com,
Interwetten.com, Betfair.com and Bet365.com.

Said Tennis Australia Chief
Executive Officer Steve Wood on the new live streaming deal with The Sportsman
Media Group, ‘Tennis Australia is delighted to have signed a two-year deal with
The Sportsman Media Group and we look forward to a successful and mutually
beneficial commercial relationship.’

Launched in 2004, The Sportsman Media Group boasts a portfolio of over 20,000
live-streamed events each year. It has 30 employees, or more than 200 employees
including subsidiaries. The company consults with sports rights holders – such
as the sports clubs themselves, governing federations, broadcasters and other
business entities –  to secure live streaming rights for online gambling
applications.

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