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UK Free Circulation Paper Metro Launches Sportsbook


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Metro, the leading free circulation paper in the United Kingdom, has
announced that it will soon launch a new mobile sportsbook which was designed
and developed by top UK mobile betting technology firm,Mkodo, in
association with Blue Square, a subsidiary of the Rank Group.

Metro is published by Daily Mail publisher Associated Newspapers, and targets a
high number of public transport users across 14 cities in the UK including
London, Birmingham, Cardiff, Manchester, Glasgow and Edinburgh. A move to launch
mobile sportsbooks is the latest trend amongst such publications.

In fact, according to Metro, every weekday morning 1.3 million copies are
distributed across the UK making Metro the world’s biggest free newspaper and
the fourth largest newspaper in the UK. It provides commuters with a mixture of
national and international news, entertainment, listings, weather and travel
news.

As of August of this year, Metro is the third UK magazine to launch a mobile
betting product to take advantage of is high circulation. The others are ‘Nuts’,
which launched a mobile sportsbook in association with Mfuse, the same firm that
developed a high-tech online gambling offering for ‘Monkey Magazine’.

Metro officials confirmed that the publication’s new MEBet Mobile will be widely
advertised, marketed and promoted via print, internet-based interactive
facilities and through widespread SMS campaigns. Metro has evolved into a
respected and trusted publication in the UK, and this is seen as the next step.

Said Mkodo Business Development Manager, Mark Gibson, ‘This mobile sports book
complements Metro’s other mobile products and we expect this to be very popular
with its readers.’ Metro already boasts a very successful social platform for
players of Sportech’s New Football pool predictions game.

Founded in 2001 and privately-owned, Mkodo is an agile leading supplier of
global mobile engagement services – mobile marketing, mobile commerce, mobile
content distribution and mobile internet sites.

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