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Virgin Games Launches Mobile Casino


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Leading online gambling site Virgin Games has made it possible for mobile users
in the UK to ‘gamble on the go’ with the launch of Virgin Casino Mobile on
Monday this week, which is expected to greatly bolster the site’s player base.

Renowned as an all round UK online gambling destination, players at Virgin Games
can enjoy casino, bingo, poker and now mobile gaming facilities, using a single
wallet system to make their online gaming experience quick and user-friendly.

To develop Virgin Casino Mobile, Virgin Games employed the services of reputable
mobile marketing agency Somo. The new mobile casino has been integrated into
Virgin’s existing proprietary gaming platform, and will boast a portfolio of
games from a number of leading gaming software vendors, including initial
offerings from Microgaming.

Virgin Casino Mobile is Instantly Available to Players

Being a web application, Virgin Casino Mobile is instantly available to players.
And because it is linked to the site’s single wallet system, using their sole
Virgin Game’s username and password, players can register, make deposits or
withdrawals, manage their account, and even claim bonuses over the internet or
while on the go.

Said Virgin Games CEO, Simon Burridge, ‘With Smartphone penetration now
exceeding 40 per cent in the UK, customers want and expect to be able to do on
their phone what they do on their PC. With the launch of Virgin Casino Mobile
we’re simply responding to this demand.

‘While the gaming industry has been on the cusp of a mobile revolution for some
time, 2011 has really been the year when the planets have aligned to make mobile
gaming a more attractive proposition. For us we see it as the right time in the
company’s life, the industry’s life and the technology is ready,’ he said.

Virgin Games is a Customer-Centric Brand

Burridge also stressed that by launching Virgin Casino Mobile, the company is
continuing to follow its philosophy of being a ‘customer-centric brand,’ meaning
that everything Virgin Games does is ultimately designed to enhance the overall
gaming experience of its player base, hence the new mobile casino at Virgin.

Said Microgaming CEO, Roger Raatgever, ‘We’re very happy to continue expanding
our strong share in the mobile market by providing Virgin Games with our suite
of mobile content through QuickFire. Microgaming has the strongest portfolio of
Flash assets in the industry and our slick, user friendly content is sure to be
a big hit with Virgin Games’ fans.’

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