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William Hill Becomes FA Cup Official Sponsor


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Successful UK land and online betting giant William Hill has signed a two and a
half year deal that has seen it become the main sponsor of the FA Cup football
competition, as well as the England national football squad until the World Cup.

Under the terms of the FA Cup sponsorship deal, William Hill will be the
‘official betting partner’ of the FA Cup, starting from this weekend which marks
the third round of the top-rated English knockout football competition, and the
‘official supporter’ of the English national football team right up until the
final whistle of the 2014 FIFA World Cup in Brazil.

The FA Cup sponsorship is a major coup for William Hill, considering that the
football competition is the planet’s oldest, dating all the way back to 1871. As
part of the Will Hill FA Cup sponsorship, the leading betting and gaming firm
will be able to enjoy a number of promotional, advertising and image
opportunities.

FA Sponsorship a Great Opportunity for Will Hill

Said William Hill CEO Ralph Topping, ‘We’ve been looking for sponsorship
opportunities from which we can reward and engage with our customers for the
events they most enjoy. As such, this deal with The Football Association will
help us to achieve our objectives of developing the prominence of our brand and
increasing market share in all our business channels.’

Topping went on to say that he expects the next two and a half years to be an
exciting time for football in the UK and that he couldn’t be more pleased that
William Hill is now associated with both the FA Cup and the England national
football side.

‘Our FA Cup official betting partner status complements our existing partnership
with the Scottish Football Association and our sponsorship of the Scottish Cup,
with which we are already extremely delighted,’ he continued, ‘It becomes a
welcome addition to our quality range of sponsorships within darts, snooker and
racing.’

However, the sponsorship is a symbiotic one, as the FA Cup will also greatly
benefit from being associated with one of the UK’s best known and favourite
betting brands in William Hill, a firm whose betting shops have been a welcome
fixture up and down British high streets for decades.

Will Strengthen FA Cup Communication Platform

This was reiterated by Football Association Head of Sponsorship, Peter Daire,
who said: ‘We are delighted to have William Hill on board, which has a strong
track record in sports sponsorship and a considerable online and high street
presence that will enable us to strengthen our communication platforms for
England and the FA Cup.

‘In return, William Hill will benefit from an association with two of the
highest-profile football sponsorship properties in the world,’ he said.

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