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William Hill New Sponsor of Snooker Championship


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William Hill, which is already one of the best known land and online betting and
gambling brands in the UK, has extended its reach even further now that it has
become the official sponsor of the prestigious UK Championship snooker
tournament.

According to news reports, William Hill recently signed a deal with the World
Snooker Association that will see it become the new sponsor of the premier
snooker event that has been contested each year since it was launched in 1977 in
the UK seaside resort of Blackpool.

The UK Championship is widely considered as the second most important snooker
tournament after the World Championship, and as such is one of snooker’s ‘triple
crown’ events along with the Masters and the World Championship.

Said William Hill Chief Marketing Officer, Kristof Fahy, ‘The UK Championship is
one of the crown jewels in the world of snooker and we’re delighted to put our
name to such a prestigious event. William Hill is a worldwide brand and our
sponsorship of the UK Championship gives us the opportunity to promote our
online and mobile betting products to a global audience.’


2011 WilliamHill.com UK Championship
Started This
Week

The 2011 WilliamHill.com UK Championship kicked off on Monday this week at the
Barbican Centre in York, with 32 of the best snooker players in the world
including current world no 1 Mark Selby, Ronnie O’Sullivan, Ding Junhui and, of
course, defending champ John Higgins.

Other entrants in the 2011
WilliamHill.com UK Championship
include such past and present snooker
stalwarts as Steve Davis, Neil Robertson, Shaun Murphy, Ronnie O’Sullivan,
Stephen Hendry, Graeme Dott, Mark Williams, Graeme Dott and Judd Trump.

Said World Snooker Association Chairman Barry Hearn, ‘We’re delighted to
welcome William Hill as the new title sponsor of the UK Championship. Having
worked with its team at the Grand Slam of Darts, I know it is a fantastic
company so it’s fitting that it is sponsoring one of snooker’s biggest
tournaments.

‘The UK Championship is one of the highlights of the snooker calendar and
receives outstanding exposure through coverage on the BBC and across the world
providing exceptional brand exposure for the sponsor to hundreds of millions of
fans globally,’ he said.

William Hill currently has Ronny O’Sullivan, Mark Selby and John Higgins as
the betting favorites.

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