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William Hill Online Boosts Group Performance


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According to the newly released 2011 financial results of William Hill,
the UK land and online gaming and betting giant, it saw a six per cent increase
in total revenues to £1.136 billion compared to the previous year, which it
largely attributed to growth in its online operations.

William Hill Online showed a noteable 28 per cent increase in its year-on-year
revenues for a total of £321.3 million, while the firm’s land-based retail
operations showed a one per cent increase to generate a total of £789.7 million
in revenues.

Will Hill’s Pre-Exceptional Profits Rose to £239.4
Million

For 2011, William Hill reported that its operating profits dropped by £1.1
million year-on-year. However, the UK gaming company’s pre-exceptional profits
increased by nine percent to £239.4 million before tax, compared to the previous
year.

This means that before tax William Hill generated a profit of £187.4 million for
2011, which was £5,9 million less than its profits in 2010. After tax, William
Hill’s overall profit for 2011 was £146.5 million, which is not a bad result
considering how competitive the UK land and online betting market has become.

Said William Hill CEO Ralph Topping, ‘In the last year, we have built on the
momentum and success of 2010 by further expanding our William Hill Online
offering through new mobile and text-betting channels and are continuing to
invest in innovations to enhance the customer experience across all channels.

‘This is a very positive performance, particularly in a year without a
significant international football tournament and with a circa nine-million
pound increase in value-added tax payments as a result of the rate change,’ he
said.

William Hill’s 2011 Financials Reflect its Overall
Strength

The chief executive also explained that William Hill’s 2011 financial results
reflected the company’s overall strength and how much it is benefiting from
ongoing investments and innovations. He pointed out that William Hill’s
strategic focus will continue to be on developing and releasing new products to
enhance the experience of its customers, while at the same time strengthening
and widening its channels to grow the business internationally, and reach the
maximum amount of customers.

‘We have great confidence that, as a
multi-channel gambling company with a strong management team, we are well placed
to leverage the advantages of the William Hill brand,’ he continued. ‘We believe
there are more opportunities to grow in our core market in the UK and also for
the business to expand internationally beyond our traditional roots as more
governments open up their regulated gambling markets.’

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