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Betsson to Launch Non-Core Gaming Company

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Renowned Swedish online gaming firm Betsson AB is making a move to gain
market share in some of the world’s relatively untapped online gambling markets
by launching a new Curacao-licensed gaming company through Betsson’s
wholly-owned subsidiary, Angler Gaming plc, which will soon be listed on the

Based in Malta, Angler owns a firm which has an online gaming
license in Curaçao, and through this firm, the Swedish gaming giant intends to
service as many as 30 burgeoning online gaming markets across Europe, Africa and
South America, utilising Betsson’s current technological platforms and client

Interestingly, the total revenues currently generated by Betsson from these
markets accounts for less than 0.1 per cent of the company’s overall revenues,
although players from these markets account for almost 5 per cent of its total
number of registered customers.

Untapped Markets Better Served by a Separate Entity

As such, Betsson AB’s Board of Directors believe that these untapped markets
would be better served by a business entity separate to Betsson, which is why at
the company’s upcoming Annual General Meeting, they’ll ask shareholders to
decide – subject to Angler’s listing on AktieTorget – how they want the firm’s
shares to be distributed.

Angler has already applied to be listed on Sweden’s
AktieTorget, which should be finalised in the next few months, so that the
company can begin trading by July 1. When this happens, shareholders with up to
200 shares in Angler will be free to sell their shares, or buy more shares up to
the ceiling of 200.

Angler reportedly has cash reserves in the amount of MEUR 2.5, which should
be enough to cover the company’s costs until it posts a positive cash flow,
which Betsson is banking it will do before the end of 2014. The new Angler chief
executive officer will be Michael Bennett, who has many years experience in the
online gaming industry.

About Betsson AB

Betsson AB owns and operates Betsson Malta which in turn owns and operates such
popular Scandinavian and European-focused online gambling sites as,, and,
which collectively offer a wide range of gambling variants like casino games,
poker games, sports betting, bingo, scratch cards and more.

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