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Churchill Downs Inc. Acquires Bluff Media

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Leading US Louisville-based horse racing and land casino operator Churchill
Downs Incorporated announced this week that it has acquired Atlanta-based
multimedia poker publishing, brand and content company Bluff Media for an as yet
unknown sum.

Under the terms of the agreement, Churchill Downs will take over all the
assets of Bluff Media
, which includes Bluff Magazine, its online publication, ThePokerDB poker tournament and player resource and database,
Fight! Magazine as well as a host of news, blogs, editorial and blog content.

This Business Combination Makes Sense

Said Bluff Media Co-President, Eddy Kleid, ‘Churchill Downs has a long tradition
of excellence and has continued to evolve and diversify its holdings over 138
years. This business combination makes sense for us and it’s an opportunity
we’re excited to have.’

According to a Churchill Downs statement, the acquisition ‘potentially provides
the company with new business avenues to pursue in the event there is a
liberalisation of state or federal laws with respect to Internet poker in the
United States.’ It also said that it intends to grow Bluff Media’s existing
business and content model.

Said Bluff Media Co-President, Eric Morris, ‘We’re extremely excited to be
joining forces with Churchill Downs, and are looking forward to having the
experience of their management team behind us.’

As part of the acquisition deal, both Eddy Kleid and Eric Morris will stay on at
Bluff Media, as will Online Operations Vice-President, Jeff Markley.

About Churchill Downs International

Churchill Downs Inc. is a publicly traded company that has evolved from its
namesake race track in Louisville, Kentucky into one of America’s premier
racing, gaming and entertainment companies with a slew of holdings.

include four racetracks (Churchill Downs;  Arlington Park Racecourse in
Arlington Heights, Illinois; Fairgrounds Racecourse in New Orleans, Louisiana;
and Calder Race Course in Miami Gardens, Florida), three casinos, top online
betting site, a video poker business, multi-state network of
off-track betting (OTB) facilities, as well as a bank of racing-related
totalisator, data and telecommunication firms which support its gaming and
sports operations.

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