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Facebook Relaxes Online Gambling Advertising Policy

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Leading social networking website Facebook recently announced that it has
amended its advertising policy to allow land and online gambling firms to
advertise their services to Facebook users in countries and territories where
online gambling is fully legalised and regulated, including the United Kingdom.

However, according to the Facebook online gambling advertising guidelines,
every advertisement must be pre-approved by Facebook before it can go live on
the site. And under no circumstances can adverts be targeted at countries and
territories where online gambling is prohibited, the United States being the
foremost example.

New Facebook online gambling advertising guidelines

Under the Facebook online gambling advertising guidelines, both online
gambling firms and private individuals will finally be able to advertise
services related to their online gambling websites and games that include online
casinos, online poker rooms, online bingo halls, online sports betting sites as
well as online lottery sites.

With regards to land-based gambling
advertisements, Facebook’s gambling advertising guidelines are less stringent,
as casinos and other gambling groups are allowed to post adverts without the
pre-approval of Facebook. However, the advertisers must ensure that they too
only advertise to Facebook users in countries where gambling is legal.

Special Facebook online gambling ad packages available for

But unlike regular advertising space, which advertisers can purchase as
individual units from Facebook, all land and online gambling-related ad space
must be purchased in special packages which start from $30,000 per month. This
high price will no doubt deter many smaller and private online gambling
operators, but will appeal to larger firms.

A minimum of $30,000 in monthly
adspend in exchange for access to millions of potential online gambling fans
will likely be considered great value for money by most multi-million dollar
online gambling concerns, which means Facebook will probably be inundated with
requests for these special online gambling packages, especially those targeting
the UK.

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