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Neteller to Service Sky Betting and Gaming Customers

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Neovia Financial Plc, the world’s largest online independent money
transfer business and owner of, amongst others, leading e-wallet Neteller,
has signed a deal that will make Neteller’s services available to BSkyB’s
150,000 Sky Betting and Gaming customers by early February.

This means players at any of BSkyB’s websites – Sky Bet, Sky Poker, Sky Vegas
and Sky Bingo – will be able to make deposits and withdrawals using Neteller as
a safe and secure alternative to credit cards. This comes hot on the heels of
Neovia’s deal with IGE, the largest gaming event in the UK.

The reason, it seems, that BSkyB chose to partner with Neteller, is that its Sky
Betting and Gaming business is rapidly growing, having recorded a notable gross
profit of £51.9 million in 2009, and as such required a safer and more secure
payment method for its ever-expanding customer base.

Said Sky Betting and Gaming spokesperson, Bernard Casey, ‘We were in the process
of expanding our gaming operation and were looking at alternative payments over
and above credit cards. We chose Neteller because of its reputation as the
online gambling industry’s premier e-wallet service.’

BSkyB is reportedly keen to roll out its online gambling facilities across
Europe and the Far East in the next six to twelve months. As such Neteller,
which is already globally a well-known online gambling payment method, will help
BSkyB attract and retain new customers in these lucrative markets.

Said Neovia spokesperson, Dan Starr, ‘We are delighted to announce this new
contract with BSkyB this week at IGE, the UK’s largest annual gaming event. The
benefit we bring to BSkyB is a strong reputation for securely managing funds
from one wallet and transacting at multiple gaming sites.’

Apart from Neteller, Neovia Financial Plc also owns and operates Netbanx, Net+
and 1-PAY, which combined offer online financial services in 36 languages to 160
countries, across a wide spectrum of industries and businesses.

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