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NetPlay TV Reports Strong Q4 Performance

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Top UK interactive television gaming firm NetPlay TV Plc has announced that its
Q4 key performance indicators (KPIs) exceeded those from the same period last
year, and as a result, expects its full year financial results to top all market

In Q4 NetPlay TV enjoyed a 27.2 percent increase in new
depositing casino players to 9,261, as well as 21.7 percent increase in active
depositing casino players to 17,783.

The directors of the LSE-listed interactive gaming company adjusted
NetPlay TV’s Q4 KPIs
so that they focused more on depositing
casino players, They felt this more accurately reflected the true performance of
NetPlay TV, and its revenue growth.

NetPlayTV Highly Focused on TV Advertising

NetPlay TV’s directors also believed that the KPI’s painted a more accurate
picture of the firm’s customer acquisition strategy, which of late has been
highly focused on television advertising as well as its existing and extremely
popular after midnight teleshopping programming.

During Q4, NetPlay TV also
invested widely in additional television advertising as part of a new commercial
deal with Channel 5. The firm revealed that this strategy has so far been
successful in increasing customer acquisition, despite an increase in overall
marketing costs.

And always on the lookout for new ways to increase revenues streams from its
terrestrial television interests, NetPlay TV announced the launch of its latest
live roulette service for iPad users at its flagship online gambling site at the end of Q4, with the added promise that it will launch
additional games for iPad and iPhone in 2012.

Profile of NetPlayTV

As the biggest interactive TV gaming company in the UK, NetPlayTV is renowned
for offering a big range of entertaining and lucrative gaming services such as
live blackjack, televised fixed odds draws, TV bingo, mobile quiz games and

NetPlayTV plc was listed on AIM on the The London Stock Exchange in
April 2001, after being founded in 2000 with the objective to develop and market
a range of mass-market entertainment and information products.

In late 2006 the firm sold its fixed line telephony business and acquired its
TV gaming business.

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