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SEGA Enters Online Gambling Market

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SEGA, one of the world’s largest video game developers, joined the
online gambling industry this week after the Alderney Gambling Control
Commission, a Channel Island online gambling jurisdiction, granted the gaming
firm a license to develop and promote its own online gambling games.

On the face of it seems as though SEGA, the gaming
company perhaps most famous for its hugely successful adventure game Sonic the
Hedgehog, has come over to the ‘dark side’, presumably to help bolster gaming
revenues it has been steadily losing to rivals like PlayStation, XBox and Wii in
recent years.

Founded in Hawaii in 1940, SEGA Corporation evolved into a major force in the
development of coin-operated arcade games and consol games, and lead the way for
many years with its state-of-the-art and graphically rich games. It eventually
moved its headquarters to Japan where it has been ever since.

To remain a major player in the highly competitive gaming industry, executives
at SEGA obviously recognized the potential to enter the lucrative online
gambling market, hence the application and granting of an online gambling
license from Alderney, which will allow it to produce online casino and poker

Said head of eCommerce Development for Alderney, Robin Le Prevost, ‘We are very
proud that SEGA Games chose to base their new venture with us. It speaks to the
high quality of our regulation, which is recognized the world over and has seen
substantial investment from companies of high standing like SEGA.’

It is currently too early to speculate how SEGA will choose to differentiate
itself from the many well-established and successful online gambling software
companies in operation, including Playtech, Microgaming and Rival Gaming.
However, SEGA’s and sites are already live.

Said a SEGA spokesperson, ‘The Alderney Gambling Control Commission
provides the most comprehensive gaming regulations with the strictest
requirements and such is recognized as the most reputable online gaming
jurisdiction. As such, this provides an excellent fit with SEGA’s regulatory
compliant strategy.’

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