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Shuffle Master Targets UK Online Gaming Market

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Shuffle Master Inc, a leading American gaming supplier, has amended its license
agreement with leading UK online gambling software firm Chartwell Technology,
which will allow it to extend its reach to the highly lucrative UK online gaming

The recently amended licensing agreement will allow Shuffle Master to offer its
popular proprietary game Three Card Poker game to licensed and regulated online
gaming companies that are based in the UK, the Republic of Ireland, the Isle of
Man and the Channel Islands.

The American firm’s original license with Chartwell Technology – a subsidiary of
the Amaya Gaming Group – dates back to 2009, which allowed Chartwell to market
such popular Shuffle Master games as Ultimate Texas Hold ‘Em, Dragon Bonus,
Casino War, Fortune Pai Gow Poker and Let it Ride.

Said Gavin Isaacs, chief executive officer of Shuffle Master, ‘We believe that
one of our key strengths is our intellectual property and our agreement with
Chartwell is another example of leveraging our content across as many channels
as possible, including iGaming. We are pleased to offer the most popular
specialty game of all time to this very important online market and we will
continue to actively seek more licensing deals for our brands.’

Shuffle Master Sells Many Gaming Products

Shuffle Master made its name selling gambling products including automatic card
shufflers, roulette chip sorters, intelligent table system modules, land casino
table games, electronic multi-player table games and traditional video slot

Said Darcy Krogh, VP business development at Chartwell Technology,
‘We have been extremely proud to work with Shuffle Master in bringing some of
the world’s most popular land-based casino games to our rapidly expanding
portfolio of gaming options.

‘The opportunity to partner with such a well-respected North American gaming
brand is fundamental to our focus on developing one of the most comprehensive
gaming platforms for the delivery of the best gaming content to the regulated
online gaming industry,’ he said.

Founded in 1998, Chartwell Technology was one of the pioneers in the online
gaming industry, and today is a respected developer of cutting-edge software for
games, gaming platforms and systems.

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